How placeholder text is negatively affecting your website

Chances are we’ve seen it somewhere or been guilty of doing it. Inserting placeholder text, or fake text in to our web design before filling it with content. We often think nothing of it and know that eventually we’ll plop in some real content to fill that space. You might not see the problem, but this motion is perpetuating the idea that content comes second after design. We all know by now that content is the life blood of our websites, and should be created in juncture with the site design. So then why are we treating it like it doesn’t matter?

In the very early stages of your website’s birth, filler text can be beneficial. You’re still trying to figure out what design would look the best and haven’t quite settled on anything yet. Once you have started seriously building your site, that filler text should take a proverbial hike.

Content should be the driving force behind a website, not a last minute thought before launch. Utilizing filler text trains your brain to think that the content is a mere commodity.

MVC4TemplateLoremIpsumDesigners have explained this phenomenon of relying so heavily on this placeholder text as a desire to complete the build of the website as quickly as possible, with the thinking being that creating content will only slow down the process. They also believe that the content should fit into the design, when really the design should be built around the content. Editors, designers, developers, and writers should all work together when a website is still in the building process to ensure that content and design complement one another.

One of the main problems seen when content takes a backseat to design is that the actual content doesn’t fit nearly the same as the placeholder text did. Your whole design could end up skewed, with your content looking meek in comparison. This ultimately results in a less than mediocre website, which will have a negative impact on engagement, traffic, revenue, and any other aspect of your original goal. Letting your content take a secondary approach can also lead to mistakes such as forgetting where you had filler content and accidentally leaving it there at launch.

Now we’re not saying the content needs to be finished before the design, but it at least should be started. This way, you have an idea of the style and formatting that will work best with both the content and design. If you’re working on a redesign, let the current content serve as a placeholder until fresh content is applied. This will still give you a better idea of design elements than placeholder text would.

The important thing to remember is that content is the backbone of your website, so it should be treated as such and given a great deal of consideration when building or redesigning your website.

An Effective SEO Process

seoSearch engine optimization is all about increasing your website’s visibility on search engine results pages, in order to attract internet searchers to your website. This is important because the traffic you receive from search engines is likely to be highly targeted. This article contains some essential SEO tips that could significantly improve your site’s search engine results page ranking.

Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch the numbers start to add up.

Make sure to have a relevant title and meta description on each page of your site. Without a unique page title, it is very difficult to rank highly in the listings. The meta tag isn’t required for high search rankings; however, it does usually show below your listing in the results so it is useful for encouraging click through.

Your website’s header may be the first thing visitors see, but the footer of your website is also equally important. You can use your footer to your advantage and assist spiders as they navigate through your site by duplicating your main navigation and making sure your footer links are redirecting visitors to your site’s most important pages.

Product feeds can really help bring you business by reaching a broader online audience. Through feeds you will be able to deliver information about your goods such as descriptions, pricing and images. Submit these to comparisons sites for shoppers as well as to search engines. A feed reader can also help customers subscribe to a feed.

Make your page friendly to search engines. Do some research on search engine optimization and incorporate some of the easier tips and tricks into your site. The higher ranked your page the better. Make sure you include keywords in your posts and in your titles. This will make your site easier to find for a search engine crawler.

Use keywords throughout your site to maximize your visibility to search engines. Be sure to choose appropriate and popular keywords that are commonly searched by people looking for information about your products and services. The two most important places to include keywords are the title tag and the page header.

Don’t forget to fill in the ‘About Me’ boxes of all of your social media and forum memberships. These locations are often overlooked, and yet they are the perfect location for a quick elevator pitch on your business. Be sure to include your web address and any social media user names you want to promote.

It is vital to show your customers that you are not just in it for the business. To do this, you can follow certain customers on Twitter to show that your relationship branches further than just a business to business connection. This will improve their loyalty to your company and increase your sales over time.

Make sure your keyword density isn’t too high or too low. A lot of people make the mistake of thinking that the more times their keyword is mentioned, the higher in the rankings they will go. Doing this actually causes the engines to tag your site as spam and keep it low. Try to aim for using your keyword in no more than 7% of the content on your page.

Web Design

Get specific with your key phrases to cut out the competition. For example, if you have a web design company you’re search engine optimizing, “web design” isn’t going to cut it. “Web design for lawyers” or “Toronto web design firm” will bring you more traffic who actually want to buy your services.

At the beginning of this article, we explained why good search engine optimisation is important, so start using some of the ideas mentioned in the tips above and see how high you can get your website ranked. Also be sure to keep up to date with the latest search engine optimization industry news.

Posted in SEO

Make A Site That Is Amazing

web designUser experience for startups in today’s business world everyone seems to have a website, but if you are not familiar with how to build one then it could be a problem. However, it is not that difficult since there are many software programs on the market that make it easy for any new business to create a nice website. Continue on for some great web design tips.

When you are designing a website, it is important to have proper spelling and grammar. In addition to running spell-check on your content, ask a friend or co-worker to proofread everything. Having good spelling and grammar on your website will help give it a professional feel and your visitor will be more likely to return.

When you are creating graphics or photos for your website, be sure to keep the file size small. If your graphics are too large, your page will load slowly and your visitors will leave. You can find many free or inexpensive graphics programs online that will optimize your images before you load them to your website.

Make sure that you use the right anchor text. The anchor text of a link should clearly describe what the visitor should expect to see when he clicks on the link. For instance, if a link leads to your widget ordering page, the anchor text might read “Order widgets.” Specifically avoid using “click here” as anchor text.

If you want your site visitors to spend as much time as possible on your site, make text easy to read. One of the most common design mistakes is using graphic backgrounds with patterns or dark colors; combine this with equally dark text and you have a recipe for disaster. Unless the text is clear and easy to read, your site will not be a success.

Use free alternatives to pay web design software whenever possible. A lot of users think they have to buy pricey applications, but many free programs are out there to give you a hand. Finding good free software does require a bit more legwork, however.

For the best layout, make sure that the colors you choose for the background and font are restful to the eyes. Choosing moving backgrounds or neon colors can make it hard for people to read, and they may navigate to another web site. However, include pictures to break up your content and make the site complete.

Make sure to ensure priority of your user’s needs. As a web designer, it is your job to always keep your attention tuned to the needs of your user. They should include interaction, usability, accessibility and the overall users experience. These considerations deserve your primary attention. Try to make sure you look at your site from the perspective of your visitors as you design it.

Any links you place on your site should have text content. Links should include a description so visitors understand what they’re clicking. It is very easy for visitors to your page to accidentally hit a link if it has no text content.

Take the time to actually use your site as you are building it. Running usability and user interaction tests early in the game can really save you frustration in the long run. Continue testing it out as you improve and expand your website.

Make sure that you periodically go back and try to remember all that you’ve learned thus far. One of the biggest problems people have when they first start out with web design is that they learn one or two things and forget them a couple of days later, which can hurt their website progress.

If you can, you should include “site searching” on your home page, as well as any other pages. This will ensure that visitors can access the knowledge you have to give, and that they came to your site to find. The time and effort required to set up a site search capability are practically negligible, especially when weighed against the very significant benefits.

Graphic Design

Keep in mind the fact that you don’t need to design your entire website by yourself. Creating a comprehensive website will require knowledge in design, programming, interface, content and SEO. There is no shame in getting help when you need it. You can hire a professional or a company to help you with tasks you need to learn more about.

As stated in the above article, pretty much every business today has a website and if you know how to follow some simple software programs, then designing a site is easy. Apply the tips that you have learned in this article so you can get your business an online presence it deserves!